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American Vanity: The World’s First Science-Based Luxury CBD Skincare Brand

The golden age of self-care is here, thanks to the world’s first science-based luxury CBD skincare brand, American Vanity. Founded by Entrepreneur Mary Nguyen and celebrity esthetician Veronica Barton-Schwartz, American Vanity has launched a revolutionary  line that is allowing people to look, feel and do their best. As advocates of self-care, the co-founders of  American Vanity believe taking the time to focus on yourself is essential for growth, “We believe that when we take care of ourselves, we feel happier...

Valentine’s Day

Valentine’s Day is more than just chocolates and candy. It’s about love – the love of a partner, family, friends and of course the love of yourself. Whether you are looking for a cozy romantic dinner for two, a Galentine’s night out with friends, or the perfect place to take yourself on a date, So Cal has everything you need for the perfect Valentine’s celebration of love. Pin Ups N’ Pin Downs at Lucha VaVOOM Lucha VaVOOM Announces Valentine’s ShowPin...

Too Much Sun? I have a Sheet Mask for that!

Although we all love to get our vitamin D fix, we know that basking in the sunshine is not the healthiest thing to do (even if it feels so good). For those times when your face has gotten a little too red, Leaders Cosmetics has a solution. Below are a bunch of face masks that will rescue and soothe you from the damage that has been done: Too Much Fun in the Sun: This mask calms and soothes sunburnt skin...

Shiseido Malibu Beach House

Since 1872, Shiseido has held the title of being one of the world’s oldest and most prestigious cosmetic and skincare companies. On May 31, the beauty powerhouse chose an exclusive Malibu beach house to debut the launch of several new products. Malibu would be the setting for a three day activation featuring delicious food, cocktails, products and celebrity appearances. Day 1: The WASO line is coming to Sephora! Inspired by Japanese superfoods, the WASO line is derived from Washoku, a...

Kamedis

Is summer reeking havoc on your skin? Or, maybe you just have problem skin and at a loss of where to begin to fix it? I know, I have always battled oily skin that is prone to break outs. Well, thank goodness for Roni Kramer, founder of Kamedis, because she understands problem skin and has she spent her life looking for a way to fix her skin. Her journey took her from Israel to California to Chengdu, where she studied...