Fashion

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03/26/2021

hoopLA weekend

Build Your Brand and Amplify Your Black-Owned Businesses with Blackness in Full Bloom Advertising agency Deutsch LA, is offering a free four-week virtual brand building program aimed to help local Black-owned businesses blossom. The well known advertising agency will be giving world-class marketing expertise and resources to ensure your business reaches new heights. According to Deutsch LA, “The program is structured toward brevity and impact, meaning each hour you devote to this will be worth it, and pay dividends for you in...

03/10/2021

Culprit – the Comfortable, Sexy Underwear

You may have noticed a hilarious new billboard on Sunset introducing you to Culprit Underwear. The new L.A. based line of premium underwear is sustainably made from trees in California, and available for both men and women. Culprit isn’t just eco-friendly, but features ‘cheekily unapologetic’ patterns guaranteed to make you do a double take (and make your partner take a closer look). Founders Dylan Trussell and David Dinetz started Cuplrit with the mission to “Make comfort sexy and make an...

02/22/2021

hoopLA newsfeed

Lanea Celebrates National Margarita Day with a Spicy SOCALiente Margarita Santa Monica’s Lanea Cocktail Bar has launched the SOCALiente Margarita, in celebration of National Margarita Day. The SOCALiente is made with Cazadores Reposado, Thai Chili, Serrano, Habanero Honey, Pineapple, and Citrus and is their spiciest concoction yet! On Monday, Lanea is challenging anyone who thinks they can handle the heat. If the patron can manage to finish it without a cooling chaser, Lanea will give them 2 FREE TACOS to eat during their victory celebration! In addition, they will be celebrating all WEEK long...

01/07/2021

Let them See You Smile™

It’s funny the things you take for granted. With the arrival of Covid-19 a hug, a brunch with old friends, even a friendly smile has become obsolete. I never realized how much I smile in an average day, until half my face was covered by a mask. Would the supermarket cashier know I was being friendly? Did that cute guy notice I was interested? Wearing a mask makes something as simple as a smiling difficult. Having my face covered is...

12/08/2020

hoopLA Gift Guide

GOTTA HAVE FACE™ Started in April 2020, GOTTA HAVE FACE™ answered the need for masks as a response to COVID-19. Former Fashion Industry Executive, Jaye Hersh-Eigler realized that as the supply for surgical masks for our frontline workers dwindled, she had to create an alternative option for face coverings. Jaye’s idea was simple: protect yourself, protect others, help the less fortunate, while looking great and feeling comfortable. GOTTA HAVE FACE™ offers an assortment of ladies, men’s and children’s masks ($12.00- $18.00)...