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Shiseido Blue Project’s West Coast Beach Cleanup


Last week the city of Huntington Beach served as the setting for the U.S Open of Surfing. Although the competition was fierce, the highlight of the day was a beach cleanup hosted by Shiseido Blue Project, World Surf League, their nonprofit World Surf League Pure, and WILDCOAST. The four environmental groups brought the community together to bring awareness to the #weareoneocean campaign. Volunteers such as environmental activists actor and avid surfer Sam Trammell (True Blood), actress Janel Parrish (Pretty Little Liars), and TV personality Ashley Wahler (The Hills) got down and dirty with fellow ocean lovers to promote respect for our oceans.

Sam Trammell, Janel Parrish, and Ashley Wahler attend Shiseido Blue Project’s Beach Cleanup with World Surf League Pure and WILDCOAST at the U.S Open of Surfing on September 23, 2021 in Huntington Beach, California.

Launched in 2019, Shiseido Blue Project “Encourages ocean lovers from around the world to join hands in protecting and supporting the beaches we love, the oceans we depend on, and the skin we live in.” The environmental organization hosts a range of activities to protect the oceans: cleaning up beaches, which reduces litter and protects critical habitats for wildlife; spearheading global conservation campaigns like We Are One Ocean, which protects marine areas, manages fisheries, and cleans up what goes into the sea; and promoting ocean-and sun-safe habits.

Sam Trammell gets down and dirty at Shiseido Blue Project’s Beach Cleanup with World Surf League Pure and WILDCOAST at the U.S Open of Surfing on September 23, 2021 in Huntington Beach, California.


But how can you get involved in aiding Shiseido and their environmental collaborators teach people how to “Respect oceans and protect beauty?” Beach cleanup is just one way you can support the #weareoneocean campaign. By signing and sharing the petition at We Are One Ocean, together, we can, “Protect and conserve the global ocean.”

Janel Parrish and Ashley Wahler get down and dirty at Shiseido Blue Project’s Beach Cleanup with World Surf League Pure and WILDCOAST at the U.S Open of Surfing on September 23, 2021 in Huntington Beach, California.

Photo Credits: Jen Johnson

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