SoulCycle (9465 Wilshire Blvd., Los Angeles, 90212) opened its very first West Coast location on Sunset last February and people went nuts. Spinning has taken a life of it’s own in Los Angeles, which means the company is readying to open its fourth studio in Beverly Hills.
SoulCycle Beverly Hills will start classes today. The 3,200-square-foot studio was designed by Victor Gruen and has 49 bikes, men’s and women’s locker rooms with showers, a SoulCycle Listening Bar and a SoulCycle Polaroid Wall. This location will also have a robustSOUL retail boutique that sells apparel from private labels and SoulCycle’s own clothing line.