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PUREOLOGY UNVEILS NEW LOOK & FORMULAS

Pureology has just launched a fully renovated lineup with a new look and formula improvements. With the Pureology promise of “color care without compromise,” you can align you values with your beauty product choices. Pureology stands by sustainable practices, aesthetic performance and emotional empowerment. When Pureology first came onto the scene twenty years ago, their first products were sulfate-free and 100% vegan. They now are even more sustainable with a reduction in their carbon footprint during sourcing ingredients and raw materials, increased...

hoopLA Newsfeed

Monday: Echo & Rig Opens in Sacramento Chef Sam Marvin opens his Echo & Rig Steakhouse at Downtown Commons (DOCO), which is his second location for the restaurant. With a unique nose-to-tail spin on the traditional steakhouse, Echo & Rig allows you to indulge in the best cuts of meat for incredibly approachable prices. With its proximity to local farms, Sacramento is at the forefront of fresh, seasonal cuisine. Chef Marvin works closely with local farms, including the family-owned Marin Sun Farms,...

Carson Life

Carson Life is a new, top-quality, budget friendly beauty and nutrition product line. When creator, Sonia Guzman, strolled the beauty aisle of her local pharmacy, she didn’t see products made with her Hispanic background in mind. The loss of a family member to cancer added to her frustration with a limited marketplace. She knew that healthier products made from natural ingredients could have made a difference in her loved one’s life, and she was disappointed by the low quality of health products offered...

Weekend

The 2017 Dia de los Muertos at Hollywood Forever For our 18th Annual Dia de los Muertos, we tip our feather and flower adorned hat to the Mexican artist José Guadalupe Posada.  Over 100 years ago, Posada gave us many of the foundational images of Dia de los Muertos that are still venerated today and which have become treasured images of Mexican culture and identity.  J.G. Posada reminds us that art is power – political and social speech – mass...

BOMANE Salon

BOMANE Salon, meaning “beautiful hair”, is a large salon with a simple and gorgeous decor including touches of tongue-in-cheek pop art. Founded by Sonny Henty and Andrea Jaclyn, they bring different strengths and over 20 years of experience that back up this salon powerhouse. BOMANE strives for an emotional connection between the client and the stylist, which is apparent with how friendly and welcoming everyone was when I went in for a blowout. The salon has a relaxed vibe, yet oozes confidence that...