Santa Monica, CA – August 22, 2025 —Viral K-Beauty brand TIRTIR and content creator and makeup artist Mikayla Nogueira Hawkin celebrated the brand’s ULTA launch with an exclusive pop-up truck and party at the Santa Monica Pier. The event brought together key influencers and editors who sampled the product collection, met with Mikayla, and enjoyed interactive experiences including personalization of the brand’s beloved Red Cushion Foundation. (Cover photo credit: Lexus Gallegos and Jennifer Johnson Photography)
TIRTIR and ULTA
TIRTIR is now the first K-beauty brand in ULTA’s prestige zone with best-sellers like the Mask Fit Red Cushion Foundation and Waterism Glow Tint. The TIRTIR foundation is known for its full coverage, weightless feel, and satin glow finish, and the Tint is known for its hydrating 12 hours of continuous moisture.
TIRTIR Pop-Up Truck
Los Angeles will not be the only home for the pop-up truck. To make sure the word gets out, TIRTIR is hitting the road with a K-Pop-inspired World Tour, stopping at four cities across the US. The custom TIRTIR truck will bring fans free samples of its top-selling products, shade-matching for all 40 foundation shades, and an interactive photo zone. Guests will also take-home stickers, keychains, discount vouchers for ULTA Beauty and other exclusive goodies.
The truck itself is a testament to TIRTIR’s commitment to to highlight inclusivity. They created four campaign characters (Lizzy, Kai, Nyla, Calista) representing diverse skin tones and personalities. Their stories will appear on the truck, in giveaways and across TIRTIR’s social media.
