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IMARAÏS Beauty by Sommer Ray Lanches into Fl!p

Sommer Ray and FL!P co-hosted a party to launch Sommer Ray’s clean beauty brand, IMARAÏS Beauty, onto the app at Casita Hollywood. Ray looked stunning as she took to the carpet and was all smiles when joined by celebrity guests Cheryl Burke and Diplo. Guests danced, enjoyed cocktails from JAJA Tequila, watched fire dancers and multiple DJs, including Ray herself who took to the turntables at the end of the night. Cover Photo credit Ray Tamarra

Sommer Ray and Cheryl Burke inside at the IMARAÏS Beauty x Fl!p Launch Party.
Sommer Ray and Cheryl Burke inside at the IMARAÏS Beauty x Fl!p Launch Party. Photo credit Ray Tamarra

Fl!p is a discovery-to-purchase social commerce platform delivering a revolutionary new beauty shopping experience in the U.S. Users can discover and purchase beauty & wellness products by flipping through user-generated content. Fl!p’s patented technology allows creators to post shoppable video reviews from their own purchases and host live shows tagging multiple products to buy.

Sommer Ray and Diplo at the IMARAÏS Beauty x Fl!p Launch Party.
Sommer Ray and Diplo at the IMARAÏS Beauty x Fl!p Launch Party. Photo credit Ray Tamarra

Sommer Ray may be best known for her success as a fitness model and Instagram presence, but she is also an entrepreneur. IMARAÏS by Sommer Ray is the first line of plant-based and sugar-free wellness gummies that promotes glowing skin and healthy hair, while representing the intersection of health, inclusivity, self-care, and sustainability. Ray welcomes you to join the wellness revolution. “I created IMARAÏS skincare gummies for people who want to reclaim their skincare routine, this is skincare re-invented: it’s sexy, simple, and sustainable skincare,” says Ray. $49

IMARAÏS by Sommer Ray is the first line of plant-based and sugar-free wellness gummies that promotes glowing skin and healthy hair, while representing the intersection of health, inclusivity, self-care, and sustainability. Ariel poses with the clean beauty brand.
IMARAÏS by Sommer Ray is the first line of plant-based and sugar-free wellness gummies that promotes glowing skin and healthy hair, while representing the intersection of health, inclusivity, self-care, and sustainability. Ariel poses with the clean beauty brand.

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