Glass skin, that luminous, smooth, almost poreless glow, is the holy grail of K-beauty, and last week Celimax showed Los Angeles how to chase it. The brand brought its “erase your bad habits” philosophy to life at a pool party at 1 Hotel West Hollywood, celebrating its renewed Jiwoogae Heartleaf BHA Peeling & Exfoliating Pads and its recent Marie Claire Beauty Award win for “Best At-Home Peel.” As someone who lives for a good K-beauty moment, consider this your front-row recap.
What “Jiwoogae” Really Means
The event was inspired by “Jiwoogae,” which translates to “erase” or “wipe away.” Through immersive activations, guests were invited to rethink their everyday skincare habits and discover the brand’s viral bestsellers and newest launches. Think over-scrubbing, skipping steps, or piling on products that don’t play well together. The takeaway? The best K-beauty products are about smarter habits, not more of them.
Star Power, Cake, and Synchronized Swimming
The guest list brought the glamour. Song of Skin founder Kelley Lui joined Celimax executives for the official cake cutting, alongside Real Housewives of Beverly Hills star Crystal Minkoff, Shahs of Sunset star Mercedes Javid, and internet personality Teala Dunn.
The showstopper was an unforgettable synchronized swimming performance that had guests singing and dancing along, proof that skincare can be serious and fun at the same time.
The Hero: Renewed Exfoliating Pads for Face and Body
At the center of the celebration were Celimax’s renewed Pore Relief Pads, officially the Jiwoogae Heartleaf BHA Peeling & Exfoliating Pads, which also took home Marie Claire’s Beauty Award for “Best At-Home Peel.” Exfoliating pads are one of the easiest ways to work toward clear skin: swipe, wait, and let the BHA do its thing. BHA is a popular ingredient for refining the look of pores, and the pad format means no measuring, no mess, and no excuses.
The best part? These pads are made for face AND body, so you can use them on your elbows, knees, and other rough spots, not just your T-zone. For anyone dreaming of glass skin, a smooth, even canvas from head to toe is step one.
Celimax at Ulta Beauty
Celimax launched at Ulta Beauty in February 2026, and shoppers can now find its Cleansers & Exfoliators, Retinoids & Serums, and Moisturizers & Creams online and in select stores. At the party, an exclusive Ulta Beauty Gifting Suite let guests explore and take home Celimax’s viral skincare products, including the celeb-loved Vita A Retinal Booster Shot. New additions stole the spotlight too, like the TXA Body Clarifying Pads and the Vita A Dual Retinal Serum.
Why Celimax Belongs on Your Radar
K-beauty keeps proving why it’s a gold standard, and Celimax is a name worth knowing among the top Korean skincare brands. What makes this celebration stand out is the philosophy: instead of chasing an endless routine, it encourages you to edit. Erase the habits that aren’t serving your skin and keep what works. That’s a message everyone chasing glass skin can relate to, whether you’re a celeb or a busy Angeleno.
Glass Skin Tips Inspired by the Night
- Swap harsh scrubbing for a gentle exfoliating pad to help smooth texture without overdoing it.
- Don’t forget your body. Use the pads on elbows, knees, and other rough areas for an all-over glow.
- Layer hydration after exfoliating for that dewy, reflective finish.
- Stay consistent. Glass skin is a routine, not a one-night miracle.
- Never skip SPF. LA sunshine is no joke.
Great Skin Starts with Erasing What Isn’t Working
With star power, a poolside synchronized swimming show, and an award-winning hero product, Celimax made one thing clear: great skin starts with erasing what isn’t working. Whether you’re after clear skin, a glass skin glow, or just a smarter shelf, the renewed exfoliating pads are an easy place to begin.
FAQ
- What is glass skin?: Glass skin is a K-beauty-inspired look that’s smooth, luminous, and even-toned, with a dewy, reflective finish.
- What are the Celimax Jiwoogae Heartleaf BHA Peeling & Exfoliating Pads?: They’re Celimax’s renewed exfoliating pads, designed to help refine pores and support clearer-looking skin. They can be used on the face and body, including elbows and knees, and they won Marie Claire’s Beauty Award for “Best At-Home Peel.”
- Where can I buy Celimax products?: You can find Celimax at Ulta. Celimax launched at Ulta Beauty in February 2026, with Cleansers & Exfoliators, Retinoids & Serums, and Moisturizers & Creams available online and in select stores.
- How do I find an Ulta near me?: Search “Ulta near me” or use the store locator on Ulta’s website or app to find the closest location. Since Celimax is carried in select stores, check availability before you go.
