Nashville’s vibrant energy met premium beauty and wellness during CMA Fest 2025, as BRANDEdit transformed the Music City into an influencer’s paradise. The exclusive two-day lifestyle experience, held 6/4 – 6/5 at the chic Saint Elle venue in Wedgewood Houston, brought together the hottest names in entertainment, beauty, and digital influence for an unforgettable backstage pass to the latest in style and wellness.
An Intimate Creator Experience Like No Other
BRANDEdit, powered by The Digital Dept. in partnership with MaryRuth’s Organics and beauty powerhouses including OneSkin, Dots for Spots, and IPSY, curated this appointment-only experience for female talent, creatives, and influencers. The intimate setting allowed attendees to discover emerging brands, explore exclusive product launches, style the latest trends, and capture content that would make their followers swoon.
The carefully selected venue provided the perfect backdrop for this premium experience, where creativity met commerce in the most stylish way possible.
Star-Studded Guest List
Wednesday’s (6/4) VIP Lineup featured reality TV darling Daisy Kent, country sensation Priscilla Block, lifestyle influencer Jess Conte, twin entrepreneurs Samantha and Cecily Bauchmann, and rising country star Leah Turner. Digital powerhouses Kristin Johns, Kat Luna, and Parker Grace Moss joined The Digital Dept.’s own co-CEO Sarah Boyd and VP of Events Belinda Sztrom for this exclusive first day.
Thursday’s (6/5) A-List Experience elevated the excitement with Bachelor Nation favorites Lauren Lane and Victoria Fuller, country music icon Jana Kramer, and American Idol’s Pia Toscano. The day’s highlight included Chanel West Coast arriving with daughter Bowie and fiancé Dom Fenison, while country power couple Sabina Gadecki Rich and Tyler Rich added their star power to the mix. Lifestyle maven Sazan Hendrix, along with content creators Ashley Wahler, Naomi Lowde-Priestley, and Kortney Wilson, rounded out an impressive roster of influential attendees.
Brand Experiences That Delivered
The two-day event showcased an impressive array of brand activations, creating authentic touchpoints between creators and premium products. Attendees immersed themselves in experiences from wellness leader MaryRuth’s Organics, innovative skincare brand OneSkin, trendy accessories from Breda, and sustainable beauty from Ethique Beauty.
The comprehensive brand lineup included beloved names like Fresh Cosmetics, Kitsch hair accessories, cult-favorite Poppi beverages, and clean beauty pioneer Naked Sundays. From nutritious snacking with Smart Sweets and Rind Snacks to luxury skincare with Mixik Skin, every brand offered unique experiences designed to engage and inspire.
The BRANDEdit Difference
This Nashville experience exemplifies BRANDEdit’s mission to create meaningful connections between brands and creators through thoughtfully curated experiences. Rather than traditional product placement, these intimate gatherings foster genuine brand discovery and authentic content creation.
BRANDEdit operates as the experiential arm of The Digital Dept., hosting seasonal multi-brand creator experiences that bring together influencers, celebrities, and tastemakers for immersive brand encounters. These aren’t your typical PR events—they’re carefully orchestrated experiences where meaningful partnerships are born.
The Power Behind the Experience
The Digital Dept. stands as a leading influencer marketing agency, representing over 300 exclusively managed digital creators with a combined social footprint reaching hundreds of millions of followers. Their comprehensive approach spans talent management, brand strategy, and experiential marketing, with a core focus on harnessing the authentic power of digital influence.
By bridging the gap between brands and creators through strategic partnerships and memorable experiences, The Digital Dept. continues to redefine how authentic influence translates into meaningful business results.
Follow the magic at @brand_edit on Instagram and stay tuned for the next BRANDEdit experience.
