Los Angeles, CA – January 6, 2026 – This Valentine’s Day, Savage X Fenty draws inspiration from Aphrodite, the ancient Greek goddess of love, beauty, and pleasure, as the brand unveils new Valentine’s Day collections for men and women, featuring new styles that tease, tempt, and please.
LOVE SO SAVAGE: A Modern Ode to Aphrodite
Leading the campaign as a modern-day goddess, Rihanna stars alongside actors Lovie Simone and Michael Cooper Jr., as well as models Emma Arletta and Vivian Wilson. Together, they bring the collection’s empowering and romantic vision to life.
The Valentine’s Day drop offers a range of intimate styles for everyone to enjoy. Standout collections include Sinful Rose Printed Lace, Roselace, Nite Shade, Savage X Satin, and Savage X Boxers, blending signature Savage X Fenty edge with romantic details.
The Valentine’s Day collections are available to shop online at savagex.com, in Savage X Fenty retail stores, and through select wholesale partners worldwide. Prices range from $22.95 to $94.95 for Rewards members and $12.95 to $112.95 for non-Rewards members. For exclusive updates and behind-the-scenes content, follow @SavageXFenty.
About SAVAGE X FENTY
Rihanna’s Savage X Fenty embodies fearlessness, confidence and inclusivity. With a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its accessible price points, extensive assortment of styles made for everyBODY, and unique approach that celebrates individuality. “We want to make people look good and feel good,” explains Rihanna, who approaches Savage X Fenty with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.” From everyday essentials and more provocative pieces, men’s underwear and sleepwear, to elevated loungewear and sportswear —Savage X Fenty has something for every mood, every vibe and everyBODY. Offering bra sizes ranging from 30–46 in bands and A–H in cups (up to 46DDD/42H), and underwear, sleepwear, loungewear and sportswear ranging from XS–4X/XS– XXXXL, Savage X Fenty is available for purchase at www.SavageX.com and its retail stores.
Happy Valentine’s Day!
