Wavers by The Original DOUGHBRIK’S Snacks made its Sweets and Snacks Expo debut 5/13 – 5/15. Notable snack industry veterans and co-founders Adam Cohen and Jerry Bello, known for their incredible success in the food and beverage CPG world, have partnered with globally-loved entertainer and digital megastar David Dobrik and his partner, influencer Ilya Fedorovich, on their nationally recognized pizza brand, DOUGHBRIK’S Pizza, to introduce Wavers. Ahead of the Indianapolis Sweets & Snacks Expo, the team announced the official launch of The Original DOUGHBRIK’S Snacks under their Tastemaker Foods umbrella. Inspired by the signature pizza flavors from DOUGHBRIK’s Pizza, this new out-of-the-box snack line will bring bold, crave-worthy tastes to the market, establishing a new category of snacking – Wavers. (Cover Photo Credit: Shutterstock – Free Photos For Press Usage)
From Pizza Empire to Snacks
Dobrik and his partner and childhood friend Ilya Fedorovich brought their midwest roots to the heart of Los Angeles when they opened their pizza joint in 2022 on the Sunset Strip, with an expanded mission to now bring their love for pizza worldwide through Wavers snacks. Wavers by The Original DOUGHBRIK’S Snacks is introducing four flavors in the collection – Late Night Pizza, Spicy Pickle, Extra Cheesy, and Hot Honey – with no artificial flavors, no preservatives, no cholesterol, are trans fat free, non GMO, and low in calories, with only 140 calories per serving. Wavers fall into a category of snacks that are meant to be “good snacking,” essentially not considered junk food and therefore bingeable without guilt.
The launch is also timed to their official e-comm site roll out, www.eatdoughbriks.com, which is now live for consumer purchase, available previously only for pre-order, and an influencer filled launch event held in Los Angeles on 5/1.
In addition, the brand officially announces the news of a June roll out into all Albertsons retail doors nationwide. Albertsons, the nation’s second largest supermarket retailer, with Banners of Albertsons, Safeway, Vons, Lucky, Jewel Osco, Acme, Andronico’s Randalls and Pavillions is set to be the first to launch the brand new, innovative snack item called Wavers in a nationwide rollout, with the product powered by David Dobrik, one of the world’s leading social media creators.
Wavers is an innovation to the chip category, introducing a wavy, crunchy snack. Each piece is a slightly different shape which creates a unique texture every time. The goal of the chip is to not just be a snack, but represent a memory from Dobrik and Fedorovich’s friendship, seasoned by innovation and authenticity.
Notes Dobrik, “We have been working on a bunch of exciting plans right now. The main focus has been perfecting the snack flavors and design. As a team, we’re so stoked to officially debut Wavers at the Sweets and Snacks Expo.”
DOUGHBRIK’S snacks are the next natural transition for Dobrik along with his partner Ilya as they continue to expand their pizza empire. Dobrik first established himself with the success of his Los Angeles retail shop, DOUGHBRIK’S Pizza, and now forays into the snacking industry with seasoned CPG partners.
Dobrik’s social media feed and Youtube is filled with food and snacking content, a present passion since he first debuted on Youtube. With an ever-growing retail footprint, merchandise platform and loyal social media following, The Original DOUGHBRIK’S Snacks, in collaboration with Tastemaker Foods, introduce an exciting brand expansion and new category of pizza snacks with Wavers, a unique interpretation of a savory, crispy and crunchy snack.
“Our snack line takes the same passion for quality and creativity that defines DOUGHBRIK’S pizza, and elevates it to a new level of snacking. From pizza-flavored snacking delights to international taste experiences inspired by David’s travels, we’re creating products that tantalize the senses and bring people together. Whether you’re craving something savory, sweet, or spicy, DOUGHBRIK’S Snacks’ Wavers offer a diverse range of flavors to enjoy.” – Adam Cohen, Co-Founder, DOUGHBRIK’S Snacks and Tastemaker Foods
“We started DOUGHBRIK’S because I’m big on nostalgia. My friend Ilya and I wanted to create a business that was reminiscent of our childhood and excited the both of us. I mean, you don’t have to be a genius to come to the conclusion that pizza is the most fun food, and the play on my last name was an added bonus. We had a really engaging concept that wasn’t just about the pizza; it was about creating a place where people could gather, hang out, have a great time and enjoy the vibes.” – David Dobrik, Co-Founder, DOUGHBRIK’S Snacks .
“I love pizza because I grew up in the suburbs of Chicago, and it was the food that brought all of my friends together. As a Chicagoan, pizza is a big part of our DNA, and anytime there was a gathering, pizza was involved.” Further adds Dobrik “Anyone who knows me, knows I’m a snacker. I’ve always dreamt of being the house that friends and family can come to eat, laugh, chat and connect with, so starting my own snack brand wasn’t just about creating a delicious treat, it’s about bringing people together and making every day moments a little more delicious.”
About David Dobrik
David Dobrík is an internet personality, YouTuber, podcaster, and vlogger. He gained early success on the video-sharing platform Vine before starting his vlog on YouTube in 2015, and in 2018, he began The Views Podcast with frequent collaborator and co-host, Jason Nash. Dobrik is known for his Youtube Vlog series, which consists of the daily comedic antics of rotating members from his friend group. As of January 15, 2025, Dobrik’s vlog channels have 25 million subscribers and 7.1 billion views. The David Dobrik channel was the fifth-most viewed creator channel on YouTube in 2019, with 2.4 billion views that year, and has continued to grow year after year.
