This May, I find myself celebrating Asian American and Pacific Islander Heritage Month in the most delicious and radiant way possible—through the transformative AAPI-founded beauty and culinary treasures that have revolutionized my daily rituals. From the products in my multi-step glass skincare routine, to my favorite mouthwatering Ube treats, these AAPI-owned brands have seamlessly woven themselves into the fabric of my quintessentially Angeleno lifestyle. These innovative creators haven’t just developed products—I’m thrilled to guide you through my absolutely essential AAPI beauty and pantry staples that deserve celebration far beyond this heritage month.
Beauty
Pure Fiji (Fijian)
Pure Fiji, a brand born from the pristine islands of Fiji, harnesses the power of nature’s finest ingredients to deliver a truly transformative self-care experience. Founded in 1996 by the visionary mother-daughter team of Gaëtane and Andrée Austin, this authentic Pacific Island brand has elevated traditional beauty rituals into modern luxury while maintaining deep connections to Fijian cultural heritage and sustainable practices.
The foundation of their luxurious products derives from a proprietary blend of five precious seed oils, each selected for specific therapeutic properties: Coconut oil deeply moisturizes and nourishes; Sikeci (Candlenut) oil revitalizes and rejuvenates tired skin; Macadamia oil prevents premature aging with its antioxidant properties; nutrient-rich Moringa oil protects against environmental damage; and the remarkable Dilo oil regenerates skin cells while addressing numerous dermatological concerns including sunburn, psoriasis, eczema, dermatitis, shaving irritation, and inflammatory skin conditions. This unique formulation creates a silky-smooth finish and deep, lasting hydration that transforms ordinary skincare into an immersive sensory journey.
The Pure Fiji experience transcends mere skincare—it’s a transportation to the South Pacific through every product in their comprehensive collection. Beginning with the invigorating Coconut Sugar Scrub that gently sloughs away dead skin cells, continuing with the enchanting Blooming Bath Oil that transforms your shower into a tropical paradise, and culminating with their rich, whipped Coconut Body Butter that locks in moisture while leaving skin baby-soft, each step delivers exceptional results while engaging all senses. The Nourishing Exotic Oil provides the perfect finishing touch for hands, feet, and body, imparting a radiant glow while filling your space with the intoxicating aromas of fresh coconuts and exotic blooms that mentally whisk you away to Fiji’s tranquil beaches. Beyond body care, Pure Fiji offers an equally impressive range of facial products from cleansers and toners to professional-grade peels and masks, making authentic Pacific Island luxury accessible for complete at-home self-care rituals.
Pili Ani Ageless Concentrate Vitamin C and Phyto Retinol (Filipino)
Pili Ani, founded in 2016 by mother-daughter duo Rosalina and Mary Jane Tan, creates sustainable skincare rooted in Filipino heritage. Sourced from the Bicol region of the Philippines, their signature Elemi Oil is carefully harvested using traditional methods that protect the Pili Tree and surrounding ecosystems. With a farm-to-face approach and commitment to clean formulations, every product reflects their dedication to quality, nature, and community empowerment.
Their newly reformulated Ageless Concentrate represents the brand’s “naturally ageless” philosophy while introducing Filipino beauty—known for its understated, effortless approach—to the U.S. market. This next-generation formula blends nourishing Pili and Elemi Oils with nature’s most potent actives, including brightening Vitamin C for collagen production and antioxidant protection, alongside Phyto-Retinol, a plant-based alternative that delivers powerful skin renewal without irritation.
Ideal for sensitive skin and safe for daytime use, this fast-absorbing serum targets visible signs of aging, reducing fine lines and restoring youthful radiance without harsh side effects. While K-Beauty has dominated headlines, P-Beauty (Philippine Beauty) is making its mark with Pili Ani’s unique indigenous ingredients that offer exceptional benefits through ethical sourcing practices. The brand’s commitment extends to thoughtful packaging designed to protect their potent formulations, proving that natural skincare can deliver remarkable results without compromising effectiveness or environmental values.
CosRX (Korean)
As a passionate devotee of K-beauty innovations, I’ve fallen completely in love with COSRX’s revolutionary snail mucin products, particularly their Advanced Snail 92 All in One Cream. This miracle worker delivers unparalleled hydration while creating a protective barrier that keeps my skin plump and dewy for hours longer than conventional moisturizers. It also gives me that sough-after glass skin look that’s taken over TikTok!
The science-backed formulations harness the regenerative properties of ethically harvested snail secretion filtrate, which has transformed my anti-aging routine by visibly diminishing fine lines and improving skin elasticity with consistent use. What truly sets COSRX apart is their commitment to minimal, clean ingredients without unnecessary fragrances or irritants, allowing powerful concentrations of active ingredients to work effectively without causing breakouts or sensitivity on my combination skin.
COSRX has revolutionized the K-beauty industry with their dermatologist-tested skincare collection featuring natural ingredients like snail mucin, propolis, and gentle acids that deliver transformative results for all skin types. Their award-winning lineup includes targeted solutions for persistent acne, deep hydration, and skin barrier repair, with formulations that prioritize minimal ingredient lists free from harsh chemicals and common irritants. Beauty enthusiasts worldwide trust COSRX for their affordable luxury approach that combines Korean innovation with clinical effectiveness, creating cult-favorite products that consistently outperform premium brands at accessible price points.
Dr. Althea (Korean)
Dr. Althea, a pioneering K-Beauty brand dedicated to combining elegant design with innovative formulations, has launched two exceptional new facial sunscreens. Their mission to create high-quality skincare using safe, effective, and natural ingredients shines through in these dermatologist-tested, vegan-certified SPF products designed for all skin types, with special benefits for those with dry or sensitive skin.
The Green Tea Fresh Sunscreen offers robust SPF50+ broad-spectrum protection in a lightweight chemical formula that goes beyond UV defense. Enhanced with Camellia Sinensis Leaf Water, seven specialized Centella Asiatica extracts, and Houttuynia Cordata Extract, this non-greasy formulation actively soothes irritation while reducing blemishes for a clearer complexion. The addition of Sodium DNA supports the skin’s natural healing processes, delivering comprehensive care alongside powerful sun protection.
Complementing this launch is the Aqua Glowing Sunscreen, another SPF50+ broad-spectrum formula infused with Bambusa Vulgaris Water to support skin restoration while maintaining clarity and health. Its hydrating complex of Panthenol and Caulerpa Lentillifera Extract ensures skin remains moisturized and nourished throughout daily wear. The cream’s quick-absorbing texture leaves no sticky residue, making it an ideal makeup primer while delivering advanced protection and skincare benefits in one elegant solution.
medicube (Korean)
Medicube has revolutionized the skincare industry with its laser-focused approach to addressing everyday skin concerns. Their extensive research, innovative formulations, and harmonious ingredient blending deliver exceptional results across bestselling devices and targeted treatments. The Korean beauty powerhouse has gained a devoted global following for its science-backed solutions that tackle specific skin problems with remarkable effectiveness, combining cutting-edge technology with meticulously researched ingredients to create transformative products that consistently outperform traditional skincare options.
At the forefront of their innovation is PDRN technology—derived from salmon DNA and highly popularized by clinical injectables like Rejurane Healer. While other brands incorporate PDRN, medicube distinguishes itself with highly concentrated formulations and unique eye-dropper packaging that ensures maximum freshness and efficacy. As skincare trends shift from harsh exfoliating actives toward barrier-supporting ingredients, PDRN represents the future of Korean skincare innovation, moving beyond 2024’s focus on exosomes and spicule technologies that mimicked microneedling effects.
Medicube’s versatile product range addresses concerns across all skin types—combination, dry, normal, oily, and sensitive—while targeting specific issues including aging, dryness, dullness, dark spots, uneven tone, and loss of firmness. The brand is also pioneering the emerging “body skincare” movement with potent body sprays formulated to improve dark underarms and strawberry skin on legs, alongside innovative “body masking” treatments that apply facial-grade ingredients to the body for exceptionally smooth arms and enhanced overall skin texture.
Shiseido (Japanese)
Shiseido’s remarkable 150-year legacy of Japanese innovation stands as a testament to their unwavering commitment to skincare perfection. Founded in Tokyo in 1872, this prestigious heritage brand has meticulously developed scientifically advanced formulations that have earned cult status among skincare connoisseurs worldwide who seek transformative anti-aging results and superior protection against environmental aggressors.
The Clear Sunscreen Stick SPF 50+ exemplifies their mastery of sun protection technology, becoming my non-negotiable travel companion from Morocco’s scorching deserts to Thailand’s humid beaches and even poolside lounging in Los Angeles. This revolutionary product delivers invisible, weightless protection that works flawlessly under makeup while simultaneously infusing skin with powerful anti-aging ingredients that prevent sun damage before it starts. Its portable stick format makes application effortless, ensuring consistent protection throughout the day without disrupting makeup or creating that dreaded white cast that plagues so many other sunscreen formulations.
What truly elevates Shiseido above other premium skincare lines is their perfect balance of sensorial luxury and clinical effectiveness. Their harmonious formulations embody the sophisticated Japanese approach to beauty—treating protection and prevention as the ultimate foundation for radiant skin that ages gracefully. This philosophy extends across their comprehensive product range, from their transformative Ultimune Power Infusing Concentrate to their legendary Benefiance anti-aging collection, each delivering exceptional results through innovative delivery systems and proprietary ingredient complexes.
SH-RD (Taiwanese)
SH-RD, a renowned Taiwanese hair care brand, harnesses the powerful benefits of Rosemary Extract and Vitamin B5 Complex to soothe, repair, and revitalize both scalp and hair. While many beauty enthusiasts are familiar with K-Beauty and J-Beauty, T-Beauty (Taiwanese beauty) stands apart with its unique focus on comprehensive scalp and hair wellness—a tradition deeply rooted in Taiwanese culture where hair salons are abundant and regular scalp treatments are considered essential self-care. This holistic approach to hair health has propelled SH-RD to international success, with their scientifically formulated products now available in 44 countries and earning devoted followers among those seeking professional-grade solutions for scalp concerns.
The brand’s Tea Tree Scalp Shampoo exemplifies their innovative approach as a master of scalp odor removal and flake control. This gentle yet effective formula thoroughly cleanses impurities while maintaining the scalp’s natural moisture balance, making it suitable for all hair types. Its specialized blend of natural ingredients effectively addresses dandruff and itchiness without causing dryness, leaving hair refreshed between washes and creating an optimal environment for healthy hair growth. The sophisticated formula works to normalize oil production while soothing irritation, delivering salon-quality results with each use.
Complementing this is their Thyme Intensive Shampoo, a specialized treatment featuring Zinc Pyrithione (≤1%) that targets persistent dandruff by inhibiting the fungal growth that causes flaking. This therapeutic formula combines Wild Thyme and Maidenhair Extract Essence for anti-dandruff efficacy while simultaneously providing essential softening and moisturizing benefits to prevent scalp dryness. The addition of Menthol delivers a refreshing cooling sensation that helps maintain scalp freshness throughout the day without greasiness, embodying SH-RD’s commitment to creating comprehensive solutions that address both immediate concerns and long-term scalp health for optimal hair vitality.
Food
Crème Caramel LA (Filipino)
Crème Caramel LA in Sherman Oaks has captivated my taste buds with their artisanal coffees, specialty teas, and irresistible Filipino-inspired desserts. Their legendary custards, handcrafted bars, coffee cakes, and spectacular ube creations showcase the perfect balance between traditional Filipino flavors and contemporary California culinary sensibilities.
What began as a cherished family recipe at local farmers markets has blossomed into an essential Los Angeles culinary destination. This Filipino-American bakery has expanded its reach impressively, now providing their signature sweets to over 34 coffee shops and restaurants throughout Southern California, introducing these delicious cultural delicacies to a broader audience while maintaining exceptional quality and authenticity.
Whether you’re a local Angeleno seeking a taste of Filipino heritage or a visitor exploring LA’s diverse food scene, Crème Caramel LA offers a deliciously authentic cultural experience. Their dedication to preserving traditional recipes while embracing innovation perfectly represents the vibrant AAPI culinary contributions that continue to transform Los Angeles into one of America’s most exciting and diverse food cities. Each bite tells a story of cultural pride, family legacy, and the sweet success of AAPI entrepreneurship in the heart of the San Fernando Valley.
Crème Caramel LA is open: Mondays – Fridays, 7:00 am – 6:00 pm (Lobby may be closed after 1:00 pm (Mondays -Thursdays), but the service window is open and Saturdays – Sundays, 8:00 am – 6:00 pm; 5616 Kester Ave, Sherman Oaks, CA 91411; 818.949.8352
Katana (Japanese)
If you love sushi and Japanese robata, look no further than Katana—a stunning culinary destination that brings authentic Japanese food to the heart of West Hollywood’s famous Sunset Strip. This extraordinary restaurant offers a unique dining experience that combines traditional robatayaki cooking with exquisite sushi creations, craft cocktails, and breathtaking views overlooking one of Los Angeles’ most iconic thoroughfares.
Robata, or robatayaki, literally translates to “cooking with an open flame,” but what elevates Katana’s approach is their exclusive use of Binchotan charcoal—a premium Japanese charcoal sourced from the seaside village of Wakayama. This specialized fuel burns at extremely high temperatures and imparts a distinct smoky flavor that enhances rather than overwhelms the natural character of each ingredient. The result is a perfect balance of caramelization and tenderness that transforms premium meats, seafood, and vegetables into unforgettable bites while honoring the essence of traditional Japanese grilling techniques.
The restaurant’s brilliant concept pairs these robata masterpieces with creations from expert sushi chefs who craft impeccable rolls, sashimi, and nigiri utilizing the freshest seasonal ingredients. This thoughtful combination creates a harmonious dining experience where the smoky, intense flavors from the robata perfectly complement the clean, precise profiles of the sushi offerings. Every bite delivers an authentic taste of Japanese culinary artistry that seamlessly blends centuries-old cooking traditions with contemporary presentation and innovative flavor combinations—truly a fire-kissed experience that stands among Los Angeles’ most impressive Asian dining destinations.
Katana is open: Sundays – Thursdays, 5:30 – 10:00 pm, Fridays – Saturdays, 5:30 pm – 12:00 am, and Happy Hour – Mondays – Fridays, 5:30 – 7:00 pm; 8439 W Sunset Blvd, West Hollywood, CA 90069; 323.650.8585
Nobu Los Angeles(Japanese)
When you think of dining at Nobu in Los Angeles, your mind might immediately wander to the iconic Malibu location with its breathtaking ocean views. But tucked away in the beating heart of West Hollywood is another Nobu experience—equally divine but more accessible—that offers the same culinary mastery without the coastal drive. Nobu Los Angeles, the sophisticated sister restaurant, has been quietly elevating the city’s dining scene for over 15 years, becoming an essential destination for those seeking world-class Japanese cuisine in an urbane setting.
Chef Nobu Matsuhisa’s traditional Japanese cuisine with Peruvian influences creates dishes that transcend mere dining to become transformative culinary experiences. The signature creations—from the butter-soft Black Cod Miso to the delicate Yellowtail Jalapeño and innovative Rock Shrimp Tempura with Creamy Spicy Sauce—showcase his masterful ability to balance flavors, textures, and culinary traditions. This West Hollywood location maintains the exacting standards that have made Nobu a global phenomenon while offering an intimate atmosphere that feels distinctly connected to the city’s sophisticated energy.
On any given evening, don’t be surprised to find yourself seated next to A-list actors, music industry powerhouses, or fashion icons enjoying a discrete night out, yet the beauty of Nobu Los Angeles lies in its ability to make everyone feel like a VIP. Whether you’re a regular or a first-timer, a celebrity or simply someone celebrating a special occasion, the staff’s meticulous attention to detail and ability to customize experiences ensures that every visit feels personal and memorable. The restaurant’s sleek, minimalist design with warm wooden elements creates the perfect backdrop for both power lunches and romantic dinners, cementing its status as an essential AAPI culinary institution in Los Angeles’ diverse restaurant landscape.
Nobu Los Angeles is open: Sundays – Thursdays, 6 – 10:00 pm, Fridays – Saturdays, 6 – 11:00 pm (with the bar and lounge opening at 5:30 pm), and Mondays – Fridays, 5:30 – 7:00 pm (happy hour); 903 N La Cienega Blvd, Los Angeles, CA 90069; 310.657.5711
White Elephant (Thai)
In 2020, visionary Chef Earth launched White Elephant, a modern Thai restaurant that quickly distinguished itself within Los Angeles’ competitive culinary landscape. White Elephant continues to present a sophisticated interpretation of Thai gastronomy, masterfully harmonizing classic staples with innovative creations that respect tradition while embracing contemporary techniques and presentations. The restaurant has become a celebrated destination for those seeking authentic Thai flavors elevated through refined culinary expertise and thoughtful ingredient sourcing.
Now, Chef Earth has made it possible to bring a piece of White Elephant and Thailand directly into your home kitchen with their signature Prik Nam Mun—a small-batch Thai chili crisp that captures the essence of the restaurant’s flavor philosophy. This artisanal condiment strikes the perfect balance of aromatic spices and nuanced heat, delivering consistently vibrant flavors that bring a lively kick to any dish with a pleasant, lingering aftertaste. Unlike mass-produced alternatives, each jar is carefully crafted in limited quantities to ensure exceptional quality and depth of flavor, making it remarkably easy to enhance everyday meals with authentic, restaurant-quality Thai elements.
The versatility of this premium chili crisp makes it an essential pantry staple—perfect for elevating everything from simple rice bowls and noodle dishes to grilled proteins and roasted vegetables. I’ve discovered it pairs magnificently with Trader Joe’s Shrimp Burgers, creating an instant flavor transformation that transports me back to the vibrant street markets and coastal restaurants I experienced while visiting Thailand. Chef Earth recommends stirring before each use to properly distribute the crispy elements and starting with a small amount as the concentrated flavors truly go a long way. While it keeps well at room temperature, using it within six months of opening ensures you experience the optimal textural crunch that makes this small-batch treasure so distinctively delightful.
White Elephant has two locations: Spring Arcade – 541 S Spring St, Ste 106, Los Angeles, CA 90013; 213.395.0018 and Packing House – 440 S Anaheim Blvd Ste 207, Anaheim, CA 92805; 714.603.7630. Their Prik Nam Mun is available for online shipping.
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