As the desert dust settles on the epic Stagecoach 2025 Music Festival weekend, we’re still reeling from the exclusive after-hours experience that had everyone buzzing: CMG’s inaugural RODEO NIGHTS series at the breathtaking ZENYARA Estate. This invitation-only event series delivered everything a music lover could dream of—top-tier artists, celebrity sightings, and an ambiance that perfectly blended country western charm with luxury desert vibes. (Cover Photo Credit: Jose Sosa for CMG and BODYARMOR)
The Ultimate Stagecoach 2025 After-Party Experience
The RODEO NIGHTS series (4/25 – 4/27) served as the perfect complement to Stagecoach’s main festival, with performances from artists who had just rocked the festival’s main stages. The ZENYARA Estate transformed into a western wonderland, with attendees donning their most stylish cowboy hats and chic western attire against the backdrop of the venue’s stunning architecture and desert landscape.
What made this series truly special was the intimate setting that allowed guests to experience these world-class performers in a way that’s impossible at the main festival. Where else could you witness Jelly Roll perform after his headline set in such an exclusive environment?
Friday Night: Diplo Kicks Off the Weekend with Star-Studded Surprises
The weekend began with a bang on Friday, 4/25, as Diplo brought his signature blend of country-inspired beats following his HonkyTonk festival series. The night featured unforgettable surprise appearances, including:
- Too $hort celebrating his birthday and debuting a sneak peek of his new Johnny Cash-inspired track
- Sierra Ferrell adding her unique Americana flair
- VAVO bringing electronic energy to the desert night
Celebrity spotting was prime with Devin Booker, Alex Cooper, Josie Canseco, the Oppenheim brothers (Jason and Brett), Hannah Goodwin, Dylan Barbour, and many more mingling throughout the estate.
Saturday Night: Marshmello, Nelly, and Jelly Roll Create an Unforgettable Evening
Saturday’s lineup delivered a genre-bending experience that perfectly captured the evolution of country music’s influence. After his mainstage headlining performance, Jelly Roll brought his authentic energy to the intimate ZENYARA setting, while hip-hop legend Nelly and electronic powerhouse Marshmello rounded out a night that had everyone on their feet.
The celebrity attendance continued to impress with Tom Sandoval, Rachel Zoe, Scheana Shay, Johnny Bananas, Patrick Ta, Lance Bass, and UFC fighter Daniel among the notable faces enjoying the night’s performances.
Sunday Finale: Sofi Tukker, Midland, & Nite Hawk Close Out in Style
The series concluded on Sunday with perhaps the most interesting fusion of sounds yet. Electronic dance duo Sofi Tukker brought their tropical house vibrations, while country favorites Midland delivered authentic western sounds, and Nite Hawk rounded out the perfectly crafted lineup.
Sunday’s star-studded attendee list included Brandon Sklenar (from 1923 and It Ends With Us), supermodel Alessandra Ambrosio with Buck Palmer, Lance Bass and husband Michael Turchin, and Yellowstone stars Natalie Alyn Lind and Kai Caster.
Luxury Brand Partnerships Elevated the Experience
What made RODEO NIGHTS truly exceptional was the attention to detail in every aspect of the experience. Global experiential agency Corso Marketing Group (CMG) partnered with Framework for production, while exclusive membership access was provided by DORSIA, and hospitality by Tao Group Hospitality.
Premium brands enhanced every aspect of the weekend:
- PATRÓN EL ALTO offered signature spicy margaritas and VIP bottle service
- Habit Burger kept energy high with delicious burger creations
- BODYARMOR Flash I.V. provided much-needed hydration
- Reebok created an immersive rodeo-inspired sneaker photo moment
- Rivian showcased innovative truck models with recharge stations and WiFi connectivity
- Tito’s Handmade Vodka served signature cocktails complete with boot charms
- Pendleton Whisky transformed ZENYARA’s sunken bar into a whiskey lover’s dream
- BUD LIGHT hosted a creative keg wall
The ZENYARA Experience: Desert Luxury Like No Other
The ZENYARA Estate itself deserves special mention as the perfect backdrop for these performances. Having solidified its reputation as the most impressive estate in the desert since its 2018 debut in the Coachella Valley, CMG curates, programs and produces an annual experiential event series held at the ZENYARA® luxury estate over both Coachella and Stagecoach weekends. The property’s stunning architecture, expansive views, and meticulously designed spaces created distinct environments throughout the night across its 70-acre sprawling grounds. From the beachside area where Outcast brought their Heartbreak Hotel fashion pop-up to the main performance spaces, every detail of this unmatched oasis contributed to an atmosphere of desert luxury.
