Following the recent news of announcing Demi Lovato joining the Caliwater family as brand partner, investor and ambassador, Vanessa Hudgens and Oliver Trevena attended the Natural Products Expo West to introduce their new Caliwater cactus water ombre can design. The leading, innovative functional beverage brand, wowed consumers and guests alike at the biggest food and beverage trade show of the year. (Cover Photo Credit: Bobby Rachpoot)
Caliwater Debuts New Water Ombre Can Design
Caliwater was exhibiting in the North Hall of Expo West at the Anaheim Convention Center, 3/5/25 – 3/7/25, showcasing their Caliwater Kids pouches and their Caliwater updated cans in Peach Mango, Watermelon, Ginger & Lime, Wild Prickly Pear, and Pineapple. Hundreds of showgoers awaited Vanessa and Oliver’s arrival on the bustling expo floor, while the booth gave out thousands of cans for attendees to sample, further establishing them as a category leader for cactus water. Nearby exhibitors such as Dixie D’Amelio who was on hand for her Be Happy Snacks Brand popped over to say hi, as well as Top Chef contestants and other influencers and talent at the show, even adoring aspiring influencers.
In addition to exhibiting at the expo, on 3/6 Vanessa and Oliver also hosted the Goodles Prom in Anaheim as part of the Expo West festivities, a lavish Prom-themed event at the House of Blues Anaheim where guests sipped on delicious and hydrating Caliwater at the Caliwater oasis bar and engaged in a multitude of prom activities.
Caliwater Welcomes Demi Lovato to the Team
Caliwater, the all-natural cactus water super hydration beverage founded by actress Vanessa Hudgens and health mogul Oliver Trevena, is excited to welcome GRAMMY-nominated global superstar Demi Lovato to the team. Known for her dedication to health and wellness, Demi joins Caliwater as a Brand Partner, Investor and Ambassador, with a goal to inspire people everywhere to make mindful choices with the beverages they consume.
Demi Lovato, a longtime friend of Oliver and Vanessa, has long been a champion of wellness, sharing her personal journey toward health and balance with her fans. Now, in partnership with Caliwater, Demi is bringing that passion for wellness to a broader audience, promoting healthy choices and self-care through hydration.
“We’re thrilled to have Demi Lovato join the Caliwater family,” said co-founder Oliver Trevena. “Her authentic commitment to health and wellness mirrors what we stand for at Caliwater. Together, we hope to offer consumers better choices in the beverage space, whether that’s choosing a refreshing Caliwater or finding joy in a healthy lifestyle.”
Other investors include Gerard Butler, Glen Powell, Brooke Burke, Cody Bellinger, Ryan Tedder, Nikki Reed, Frank Grillo, Aaron Rodgers, Roselyn Sanchez, and many more.
About Caliwater
The global electrolyte market is projected to reach $46.5 billion by 2028, with plant based hydration beverages accounting for $13.9 billion of that market. 75% of American adults are chronically dehydrated and more than 50% of all US kids. Solving this crisis has led to an increased interest in hydration beverages. Cue Caliwater…
Caliwater is an all-natural functional cactus water beverage founded by actress Vanessa Hudgens and health mogul, Oliver Trevena. Sourced from the prickly pear cactus in the Sonoran Desert, Caliwater is rich in antioxidants, five naturally occurring electrolytes, vitamins and minerals. Caliwater transcends the boundaries of mere hydration and through its prickly pear core ingredient, provides numerous benefits for health and well-being such as immunity support, digestion, and skin health. Caliwater offers a delicious choice of beverage that is only half the calories and sugar compared to coconut water.
With a commitment to wellness and sustainability, Caliwater promotes a healthy lifestyle that is good for you– and the planet. Caliwater is also officially partnered with American Forests. By aligning Caliwater’s commitment to healthy living and sustainability with American Forests’ nearly 150-year legacy of leadership in forest restoration and conservation, this partnership seeks to inspire action and support for reforestation efforts across cities and landscapes. Learn more about the brand at www.drinkcaliwater.com and follow @caliwater on social platforms.
