Love is in the air at the Sofitel Los Angeles at Beverly Hills. The luxury hotel welcomes international artist Ruben Rojas and his Live Through Love collection of ‘love-inspired art’ to the hotel’s on-site contemporary art gallery, The Cool HeART. Rojas’ art challenges us to “change the way people treat each other… and to “Live Through Love.” His art is a movement that aligns with the hotel’s global Art de Vivre program, which celebrates the enjoyment of the best things in life: the experiences of beauty, knowledge, and humanity at their deepest and most inspiring. To welcome the collaboration, the Sofitel Los Angeles hosted an intimate Live Through Love dinner, inviting guests to open their hearts and palates and experience the senses through an artistic culinary journey.
Guests were escorted into a private dining area in the hotel’s lounge, Riviera 31. Upbeat Latin music and Rojas’ artwork set the mood as everyone took their seats. Rojas and Executive Chef Fernando Berdolla meticulously curated an intimate seven-course menu that intertwined Rojas’ art with his Colombian roots, where his love of food and art began. The dinner menu included Tapa- Arepa de Chocolo, Apertura- Empanada, Segundo- Sancocho, Intermezzo- Limonada de Coco, Mar- Crudo, Tierra- Bandeja Paisa, and Dulce- Pudin de Queso y Arequipe. The meal was complemented by pairings of specialty cocktails such as El Querido, Azul, Amarillo, and Verde. The plate work and dishes included elements of Ruben’s art, and every serving color coincided with an explanation of each item placed before each guest.
In 2013, Rojas traded in his suit for a paintbrush and began transforming blank walls into unique empowering messages that today are uplifting communities and challenging the public to create new dialogues. Rubens’ mission is to ignite creativity and inspire others to see the world through the lens of love. Ruben partners with companies who aim to give back, enhance workspaces and raise awareness of important issues. Some of his collaborations include the NFL, American Express, BMW and more.
During this inaugural evening, Ruben Rojas explained what Art de Vivre meant to him and how he hopes his artwork inspires communities to change for the better. “Art de Vivre is the art of living through love, where culinary experiences and expressionism through art are the love languages that we share with others, elevating every day to be an appreciation of all the senses.”
Ruben Rojas’ art will be on display at The Cool HeART through the end of the year. Sofitel Los Angeles at Beverly Hills – 8555 Beverly Blvd., Los Angeles, CA 90048; 310.278.5444