Shiseido, the beauty juggernaut known for “repeatedly setting standards” for cosmetics, skincare, and suncare, hosted a 3-day event to honor their Ultimune Power Infusing Concentrate Serum and their ocean-friendly Suncare Line. The beautiful Shiseido Malibu Beach House was the setting for the celebration and included 9 different activations with celebrity hosts and attendees.
The 3-day event kicked off with guests arriving to the gorgeous beach house to celebrate the Ultimune Power Infusing Concentrate Serum, their anti-aging product designed to create radiant, youthful skin. The ocean served as the backdrop for the AM yoga, sound bath and meditation class, taught by teacher Rosie Acosta. A heart-pumping outdoor cycling class led by actor and fitness coach Nichelle Hines and beauty influencer Angel Merino was next. The day ended with a fabulous catered dinner by Nobu, and was hosted by beauty and fashion expert Roxetta Arisa.
At its core, Shiseido believes in “Beauty Innovations for a better world,” and they’re doing their part to make sure the world remains a beautiful place for years to come. The theme for Day 2 was the Shiseido ocean-friendly suncare line and began with beach cleanup led by the Shiseido Blue Project. The environmental initiative founded by Shiseido and the World Surf League and their nonprofit World Surf League Pure, worked in conjunction with WILDCOAST for a day of beach cleanup. Volunteers, including actors and activists Adrian Grenier and Katharine McPhee Foster, showed up to clean Zuma Beach. They were all protected from the sun thanks to Shiseido’s Ultimate Sun Protector Lotion SPF 50+, and Shiseido’s Clear Sunscreen Stick SPF 50+, formulated with WetForce and HeatForce technology. The day continued with an exclusive pool party hosted by TikTok sensation Tinx, and then ended with an industry dinner.
Day 3 was in honor of the Urban Environment Sunscreen. This ultra-light, oil-free face sunscreen is made for daily use and protects your skin against the three major causes of skin cell damage – UV rays, oxidation and over-production of sebum. The morning began with a HIIT workout sponsored by hat brand Melin, and featured Pro Surfer Sage Erickson. A pool party followed in the afternoon with special guests Brody Jenner and Audrina Patridge. After a whirlwind of festivities, the Shiseido Malibu Beach House celebration concluded with a dinner hosted by actor Nazanin Mandi.