Cheeky™ hits shelves of U.S. Target® stores nationwide this November with a brand-new line of fun and colorful tableware that marries style and design with social responsibility. Cheeky gives you the option to create a look all your own with fun designs on paper and plastic tableware that you can mix and match. In partnership with Feeding America®, the nation’s leading hunger-relief organization, Cheeky aims to provide 10 million meals to Americans facing hunger by the end of 2015.
Cheeky founder and CEO, PJ Brice, has always dreamed of using his business expertise to give back in some way and his plan is simple. For every Cheeky item ($3.99) purchased at Target, Cheeky will donate the monetary equivalent of a meal to Feeding America. The Feeding America network of food banks then provides food to adults, children and seniors across the country. It’s simple, it’s cute, and it’s making the world a better place.
