NEVA Activewear is a new fitness apparel brand on a mission to change the lives of women across the globe. NEVA was developed by philanthropist and second-generation fashion/garment entrepreneur, Sacha Nana. Nana’s desire to empower women through inspiring activewear took her on a journey to South Asia, where she realized she could change women’s lives by partnering with them to create her line. NEVA offers stylish, active apparel that looks good and does good.
Each NEVA Activewear garment features high-quality fabric, savvy design, and a hand-stitched inspirational message embroidered by a female artisan in South Asia. NEVA helps transform these women’s lives by paying them 10 times their typical wages and giving them the income they need to provide food, healthcare and education for their families.
In order to produce their next line and continue their efforts in South Asia, NEVA is looking to raise funds via a crowd funding campaign they launched with Kickstarter on November 6. With their goal of $50,000 achieved, NEVA Activewear will have the funding they need to launch their BE THE CHANGE line in early 2014.
The BE THE CHANGE collection is featured as part of the rewards on their Kickstarter campaign and includes two designs: a relaxed fit, all-purpose hoodie made from soft, French terry cotton ($89) and an athletic, slim-fit jacket made from high-performance nylon and LYCRA® ($89). ‘Look good, feel good, do good’ are the core values that define the NEVA way.