Cakemix, (8304 Melrose Ave., West Hollywood) is a combo of a traditional bakery and Charm City Cakes and it’s opening today. Duff Goldman has said that Charm City Cakes West would be exactly like the East Coast origina with only custom, made-to-order creations. No pre-decorated cakes to taste here.
When you walk into this brightly lit, create-your-own cake spot, you’ll see a tray of tiny bottles filled with gel food coloring, glass jars of sprinkles in all sizes, shapes and colors and a small carousel with bags of colored icing. There are a few unadorned cakes on display to let your imagination run wild. There are lots of long tables covered in parchment paper with blue schoolroom chairs. A few seats near the front are welcome to those of you want to grab a slice with an espresso. (yep, you can have that).
On the Melrose side of the shop, don’t miss the small enclosed glass stage with a cake turntable. It’s for the live cake decorating shows. On the Sweetzer side, there are shelves of Duff branded merchandise: sprinkles, gum paste, sugar decorations, candles and t-shirts.