NEW YORK, NY (September 2, 2025) – DKNY unveils an electrifying partnership with Hailey Bieber, naming the style icon as the brand’s new global ambassador for their highly anticipated fall fashion 2025 collection. This groundbreaking collaboration represents a pivotal moment for the iconic New York brand, as Hailey Bieber’s signature aesthetic perfectly embodies DKNY’s DNA of timeless street style with an effortlessly cool edge.
Hailey Bieber Brings Her Signature Style to DKNY Fall Fashion
As a modern-day style maven and cultural force, Hailey Bieber delivers a compelling blend of quiet confidence and creative vision that resonates with fashion enthusiasts worldwide. The successful entrepreneur, model, and new mother seamlessly bridges multiple worlds—fashion and art, business and glamour—while maintaining her authentic voice in today’s fall fashion landscape.
Hailey Bieber’s personal style philosophy takes center stage throughout the campaign, showcasing her intuitive ability to blend vintage and contemporary pieces. Each carefully curated look demonstrates her sartorial expertise in mixing reimagined classics from the DKNY est. 1989 capsule collection with cutting-edge modern silhouettes from the seasonal fall fashion line.
“We are thrilled to welcome Hailey Bieber as DKNY’s global face,” states Jeff Goldfarb, Executive Vice President of G-III Apparel Group. “Beyond her remarkable success story, Hailey possesses an aspirational yet accessible style that perfectly captures our brand ethos. Her incredible energy and attitude authentically represent the spirit of New York.”
Fall Fashion 2025: Hailey Bieber’s Style Evolution
The fall fashion campaign showcases Hailey Bieber’s versatility through a range of statement looks. A structured black blazer layered over a crisp white shirt paired with relaxed denim and chunky loafers captures the essence of elevated off-duty style. A varsity jacket reimagined with neon-accented lettering adds nostalgic streetwise appeal to the fall fashion collection.
Hailey Bieber effortlessly styles a slouchy denim jacket with jeans that radiates lived-in sensuality, while an oversized Glen plaid blazer with sculptural layers reinvents modern tailoring with her signature twist. The fall fashion aesthetic balances voluminous outerwear with body-contoured pieces, creating laid-back allure that defines contemporary New York style.
Key outerwear pieces include a deep black faux fur coat and sleek brown leather bomber that read as polished street style essentials in Hailey Bieber’s hands. She seamlessly incorporates seasonal accessories—the new Hadlee Bag, The Paula Commuter Tote, and the archival Chana ’89 bag—each making its own statement within the fall fashion narrative.
The campaign culminates with the ultimate New York emblem: a reimagined New York Yankees™ cap featuring the DKNY logo, created through an official collaboration that perfectly represents the brand’s hometown pride.
Behind the Hailey Bieber Fall Fashion Campaign
Photographed by renowned photographer Mikael Jansson in a raw warehouse space that celebrates the city’s industrial aesthetic, the campaign illustrates how Hailey Bieber extends DKNY’s original attitude into today’s fall fashion moment. Strategic pops of the brand’s signature taxi cab yellow color appear throughout, connecting the contemporary campaign to DKNY’s iconic brand DNA.
“DKNY’s Fall Fashion 2025 campaign starring Hailey Bieber captures the brand’s timeless and iconic style while bringing New York’s dynamic energy to global audiences,” explains Jacki Bouza, SVP of Global Marketing and Communications at G-III Apparel Group.
Shop Hailey Bieber’s Fall Fashion Looks
The highly anticipated Fall Fashion 2025 collection featuring Hailey Bieber launches today across @DKNY social channels and debuts worldwide through an integrated media strategy encompassing social, digital, premium outdoor, print, and influencer partnerships.
Fashion enthusiasts can shop Hailey Bieber’s complete fall fashion looks from the DKNY collection at DKNY.com and select retailers globally, bringing New York street style sophistication to wardrobes worldwide.
