This year marks 60 years of elegance, excellence, and the art de vivre with French luxury hotel brand, Sofitel. To celebrate the occasion, Sofitel Los Angeles at Beverly Hills, honored the storied legacy of Sofitel and its six decades of exceptional hospitality with a dazzling black-tie Diamond Jubilee, set on the hotel’s stunning rooftop. The evening was filled with live entertainment, exclusive giveaways, and a delightful selection of gourmet bites and specialty cocktails.
A Night to Remember
The evening was a grand celebration, attended by esteemed guests and notable figures, including actors Gillian Anderson and Dali Benssalah, who recently headlined Sofitel’s new brand campaign. The ambiance was set with live music, talented fashion illustrators, personalized champagne glasses, and decadent seafood and dessert displays. The highlight of the night was the hotel’s exclusive collaboration with Courbet, the first sustainable jeweler on Place Vendôme in Paris. One lucky attendee walked away with a piece from this exquisite jewelry collection, specially designed to honor Sofitel’s diamond anniversary.
Sofitel’s Legacy of Luxury
Since opening their first hotel in 1964 in Alsace, France, Sofitel has grown into a symbol of French luxury hospitality worldwide. Their expansion beyond France in the 1970s brought their unique savoir-faire to every continent, making Sofitel the first French luxury hospitality brand with a global presence. This Diamond Jubilee was a testament to their commitment to building bridges between cultures and delivering thoughtful, heartfelt luxury.
Exclusive Collaboration with Courbet
The partnership with Courbet highlights their shared values of sustainable luxury. Courbet’s exclusive jewelry line for Sofitel’s Diamond Jubilee features 18 original creations, including diamond pavé earrings, cord bracelets, pendant necklaces, and rings adorned with ethically sourced diamonds. This collection beautifully symbolizes their commitment to excellence and sustainability.
Looking Forward
The event also featured the unveiling of their new brand campaign, “The Encounter,” which was filmed at Sofitel Mexico City Reforma. This campaign reflects Sofitel’s evolving brand platform and their dedication to the French art de vivre.
Sofitel Timeline
1964
SOFITEL IS BORN WITH ITS FIRST 5-STAR HOTEL in Strasbourg, in the heart of a region renowned for its history and haute cuisine. This inauguration marks the start of a mission to redefine the art of hospitality with a French Zest.
1970’s
SOFITEL IS EXPORTED ABROAD. The brand embarks on a rapid international expansion trajectory as it opens 5-star hotels in Asia, Europe, and America. A first step toward sharing the French flair with the world.
1980
SOFITEL JOINS WHAT WILL BECOME THE ACCOR GROUP. The brand is purchased by Paul Dubrule and G.rardP.lisson under the SIEH banner, as the icon of the French luxury hospitality industry, with a network at the time of 43 hotels and two thalassotherapy centers. Later on, the two prominent French businessmen will create the Accor group in 1983.
1990’s & 2000’s
SOFITEL CONTINUES TO MAKE INROADS AROUND THE WORLD as it opens hotels that rapidly reach icon status: in the United States (with an emblematic hotel in New York near the famed Fifth Avenue), in South America (Buenos Aires, Bogot.), in Asia (Hanoi), in Europe (Lisbon, Biarritz, Amsterdam) and in the Pacific (Melbourne, Sydney).
2003
SLEEP IS, MORE THAN EVER, A PRIORITY. To ensure restful nights for its guests, the brand introduces Sofitel MyBed™: soft, snug bedding including a topper that quickly earns accolades. This is “flexible” comfort, groundbreaking in the hospitality industry. Since then, Sofitel has also opened an online boutique where the public can purchase its most successful products such as its base, mattress, topper and comforters. A winning combination that raises the brand’s prestige.
2009
OÙ SOFITEL LEGEND, SYMBOLE SOFITEL LEGEND, A SYMBOL OF EXCELLENCE, IS BORN. These are one-of-a-kind hotels that each have a legendary history and provide an exceptional level of personalized service. The first hotel in this category was the Metropole Hotel in Hanoi, which was built in the early 20th century.
2010’s
SOFITEL ELEVATES ITS BRAND STANDARDS and leverages its hotel network to offer its guests an ever more luxurious experience. Impeccable comfort and service are a given at every Sofitel hotel across the world, and the experience is enhanced by new key partnerships with Le Petit Prince and the Antoine de Saint Exupéry Youth Foundation, Hainan Airlines, and even Vogue.
The pandemic years
TRAVELERS ARE UNDER LOCKDOWN AT THE FOUR CORNERS OF THE WORLD. Yet global demand for luxury hospitality is far from stagnating, and Accor decides to strengthen even more Sofitel to ensure the brand emerges from the pandemic stronger than ever.
2024
SOFITEL CELEBRATES ITS 60th BIRTHDAY. To mark its anniversary, Sofitel unveils a new brand platform, supported by a brand campaign film featuring its two new ambassadors – world-famous actors Gillian Anderson and Dali Benssalah. It also unveils new carefully selected partnerships to disseminate the brand’s values more widely. To top it all off, the year will see a host of openings and the renovation of a number of iconic properties.
