On Friday September 19, 2025, guests were invited to celebrate the official launch of Yes Day™, the first teen-tested, clinically proven skincare line made for Gen Zalpha by Gen Zalpha, at Nova Studios in West Hollywood. The evening brought music, glow-inducing skincare, and interactive activations for a night designed to shine as bright as the community it serves. Founded by 13-year-old skincare obsessionist Coco Granderson and formulated by award-winning chemist Ron Robinson (known for his work with Rhode, BeautyStat, and Estée Lauder), Yes Day™ was created to fill the gap for age-appropriate, effective skincare for teens and tweens. The brand is powered by the proprietary Yes Magic™ complex, a blend of probiotics, centella asiatica, and antioxidants to strengthen the skin barrier, calm irritation, and support radiant, healthy skin. (Cover Photo credit: BFA)
Yes Day’s Glow All Out Launch Party
The Yes Day Glow All Out launch party brought pure magic to life with its brilliant chemistry lab theme that had both moms and daughters squealing with delight! From the moment we walked in, bartenders in crisp white lab coats were mixing up the most inventive cocktails and mocktails that looked like actual science experiments – complete with bubbling effects and colorful concoctions that tasted even better than they looked. The event perfectly balanced fun and sophistication with ice cream and candy stations that satisfied everyone’s sweet tooth, the Heavy Handed food truck serving up absolutely mouthwatering burgers and fries, plus interactive experiences like the Aura booth and Lip Charm Station that had the girls (and let’s be honest, the moms too) completely obsessed. With a DJ keeping the energy high and that perfect mother-daughter bonding atmosphere, this launch party proved that the best events are the ones where multi-generational fun meets creative execution – it was absolutely adorable watching families create memories together while celebrating in style!
Celebs such as Tina Knowles, Kelly Rowland, Corey Gamble, and yes Blue Ivy were in attendance along with so many up and coming Gen Alpha talent such as; Lev Cameron, Sophie Fergi, Morgann Franklin, PresLee Faith, Lisi, and Ava & Leah Clements.
Meet Yes Day™, The First Ever Teen-Tested Skincare Brand Made for Gen Zalpha
The skincare aisle is about to get a major glow-up. Meet Yes Day™, the first ever teen-tested skincare brand made for Gen Zalpha. Created by 13-year-old skincare obsessionist Coco Granderson, and formulated by award-winning cosmetic chemist Ron Robinson (BeautyStat, Rhode, and formerly Estée Lauder), Yes Day™ officially launches nationwide on 10/1.
The line offers vibe-boosting, glow-inducing, clean, gentle, and clinically proven essentials designed for skin that is figuring itself out.
The spark for Yes Day™ came when Granderson, then just 11, went shopping with her mother and noticed something missing.
“The shelves were packed with adult products, but nothing felt right for me,” said Granderson. “I knew I wasn’t the only one who wanted skincare that worked but wasn’t too harsh – and could be fun and collectible. So I decided to create it.”
The brand’s name comes from Granderson’s family tradition: on birthdays, everyone gets a “Yes Day,” a day full of joy, positivity, and freedom to say yes to fun. Granderson wanted her skincare brand to carry the same spirit, helping young people everywhere make every day a Yes Day™ with self-care and confidence.
Yes Day™ pairs Granderson’s joyfully fresh Gen Zalpha perspective with Robinson’s decades of skincare expertise to deliver formulas that are fun, effective, and gentle enough for skin in flux.
“Skincare should be a happy place, not stressful or confusing,” said Robinson. “Yes Day™ gives the next generation the right start: products designed for them, not hand-me-down formulas from the adult beauty counter. Yes Day™ formulas strengthen the skin barrier, calm irritation, and keep skin healthy without harsh ingredients.”
Four Essentials for the Teen Cabinet
The debut lineup features four essentials for the teen cabinet, all powered by the brand’s exclusive Yes Magic™ complex, a blend of probiotics, moisture magnets, and antioxidants that bring balance back to delicate skin barriers while keeping breakouts, irritation, and dullness at bay.
- Float Foam™ Cleanser — A gentle, barrier-balancing cleanser that foams up to remove excess oil, dirt, and other buildup.
- Whip Dream Moisturizer — A soft, fluffy gel cream that locks in moisture and levels up glow for bouncy, hydrated skin.
- Inner Beam™ Hydration Mist — An antioxidant-rich mist that refreshes and hydrates on the go, serving dewy skin anytime.
- Lip Sweetie™ Lip Mask — A recovery treatment that deeply hydrates and softens lips, leaving a shiny, not sticky, finish.
Dermatologist-approved, safe for all skin types and tones, tested on tweens ages 10 and up, and free from aggressive acids and harmful chemicals, Yes Day™ is designed to build confidence through healthy, habit-forming skincare routines with positive self-care.
“I made Yes Day™ for people my age who want glowing skin without all the extra steps,” said Granderson. “It’s skincare that boosts your mood as much as your glow.”
In a Sephora Kids world where Gen Zalpha uses skincare made for adults, Yes Day™ is on a bigger mission to give teens and tweens a solution made just for them.
Yes Day™ is available for pre-order now at www.YesDayWorld.com, with products ranging from $15 to $32 (the official launch is on 10/1). The brand plans to expand in 2026 with new launches, limited-edition collaborations, and social media mental health advocacy programs.
For more information, visit www.YesDayWorld.com or follow @yesdayworld on social media.
