Last week, Beverly Hills became the epicenter of all things beauty as LA Magazine hosted their highly anticipated third annual celebration of the September Best of Beauty Awards issue at the luxurious L’Ermitage Beverly Hills. As a beauty enthusiast who’s attended countless industry events, I can confidently say this celebration of the best beauty products was absolutely extraordinary – combining Hollywood glamour with the innovation that makes LA’s beauty scene unparalleled. (Cover photo credit: Dexter Brown Photography)
A Beauty Lover’s Paradise
Walking into L’Ermitage felt like stepping into the most elevated beauty playground imaginable. The venue showcased 50 of the best beauty brands carefully curated by LA Magazine’s experts. From ANUA’s glass skin products, Perricone’s anti-aging creams, Valmont’s hydrating masks and Josie Maran’s cutting-edge skincare innovations to luxurious haircare treatments from KeraFactor, Jolie’s revolutionary wellness products, chic nail care essentials like Glamnetic press-on nails, and captivating perfumes from 5 Sens– every category was represented by brands pushing boundaries and redefining industry standards.
Molly Sims Takes Center Stage
The afternoon’s highlight was undoubtedly cover star Molly Sims of YSE Beauty, who radiated that signature glow that has made her both a supermodel icon and successful beauty entrepreneur. Editor-in-chief Jasmin Rosemberg sat down with Sims for an intimate conversation offering incredible insights into her beauty philosophy and the inspiration behind YSE Beauty. Hearing Molly speak about clean beauty, self-care, and building a brand that empowers women was genuinely inspiring – she’s proof that true beauty comes from passion and authenticity.
Discovery and Innovation
What made this event truly special was interacting directly with beauty innovators and wellness leaders shaping the industry’s future. Each activation offered hands-on experiences with products representing the best of beauty available right now. I discovered new brands alongside cult favorites, each offering something unique.
The skincare stations featured everything from targeted treatments to comprehensive routines promising that coveted LA glow. Haircare brands showcased innovations in growth, texture care and scalp health. The wellness category particularly impressed me with its holistic approach – supplements, adaptogens, and self-care essentials designed for busy lifestyles proving that true beauty starts from within.
The Power of Community
Beyond the incredible products, the sense of community struck me most. Beauty professionals, influencers, editors, and enthusiasts mingled freely, sharing tips and genuine excitement about the best beauty products on display. Cocktails flowed as conversations deepened, creating that perfect balance of celebration and education that makes LA’s beauty events special.
Why This Issue Matters
LA Magazine’s Best of Beauty Awards issue isn’t just another beauty roundup – it’s a carefully curated guide to products that have been rigorously tested and genuinely earn their place. From established luxury brands to exciting indie discoveries, the September issue represents the full spectrum of what makes beauty exciting right now.
If you haven’t already, grab a copy and prepare to be blown away. After experiencing these products firsthand at L’Ermitage, I can confirm – every recommendation is worth your attention. This carefully curated selection of the best in beauty represents the pinnacle of what’s available, and your beauty routine is about to get a serious upgrade!
