On Tuesday, August 12, 2025, DIME Beauty welcomed guests to a serene day-long celebration in the Hollywood Hills to unveil the latest addition to the TBT Collection. A gently formulated, clean retinol alternative, TBT Eye Cream is clinically proven to Turn Back Time revealing a more youthful, refreshed appearance.
Morning Session
The morning began as guests were greeted by IPR representatives and offered refreshments, including water in a branded travel cup. They were then introduced to the DIME brand representatives, who guided them through product vignettes and ingredient stations, highlighting the benefits of the TBT Eye Cream and other brand favorites. Guests explored interactive moments such as the Clean Beauty Wall, a journaling activity, and the Make the Switch wall before settling in for a restorative Pilates session hosted by Beauty Editor and wellness enthusiast Taylor Stephan.
Prior to class, DIME Co-Founders Baylee Relf and Ryan Relf shared the inspiration behind the brand and TBT Eye Cream, setting the stage for Taylor, who spoke on how her mindful, restorative practice aligns with DIME’s clean beauty ethos. Branded yoga mats topped with DIME Wonderscreen were pre-set for guests, creating an elevated wellness environment. Following the session, attendees “shopped” a curated closet of DIME products and merch, taking home their selections in branded totes.
Afternoon Session
The day continued with relaxing midday wellness moments with DIME’s Co-Founders, CEO and brand representatives, along with EWG representatives. Guests across each session experienced the powerful new step in their TBT Routine while enjoying sweeping views, fresh air, and thoughtful activations that encouraged them to Make the Switch to healthier alternatives for skincare and beyond.
Evening Session
The evening concluded with an intimate cocktail soirée which welcomed over 50 beauty editors, influencers, and tastemakers, alongside celebrity guests Terri Seymour (On-Air Host), Kristen Taekman (Real Housewives of New York), and Cynthia Bailey (Real Housewives of Atlanta). Against a backdrop of sweeping city views, guests sipped custom-crafted cocktails inspired by DIME’s clean beauty ethos while moving through a series of immersive, photo-worthy experiences.
About DIME Beauty’s TBT Eye Cream
DIME Beauty’s TBT Eye Cream stands as the ultimate best eye cream for women seeking professional-grade anti-aging results with clean, sustainable skincare. This powerhouse eye cream delivers comprehensive under-eye care by smoothing fine lines, firming delicate skin, and improving elasticity while visibly reducing dark spots and discoloration for a brighter, more youthful appearance. The cooling, calming formula soothes inflammation and provides deep hydration, making it the best eye cream for dark circles and puffiness across all skin types—from oily to sensitive skin. Formulated with clean ingredients and housed in protective black glass packaging that blocks UV rays, this EWG-ranked, vegan, cruelty-free, and Leaping Bunny certified anti-aging eye cream works seamlessly morning and night, compatible with other skincare products. The sustainable, 100% recyclable packaging reflects DIME’s commitment to environmental responsibility, making this the best eye cream choice for conscious consumers who refuse to compromise on results or ethics.
Build Your DIME Beauty Anti-Aging Routine
Building an effective anti-aging skincare routine involves these essential steps:
- Step 1: Cleanse with Gentle Jelly Cleanser
- Step 2: Exfoliate (x3 week) with Whipped Exfoliating Mask
- Step 3: Tone with Super Skin Toner
- Step 4: Apply Serum with Hyaluronic Acid Serum
- Step 5: Moisturize with Restorative Night Cream
- Step 6: Treat with TBT Under Eye Cream
TBT Eye Cream is available online ($38).
