This year’s VROOM ROOM late night after hours delivered a highly coveted post-race nightlife experience, taking Race Weekend 2024 to new heights. The weekend began with incredible DJ performances featuring headlining sets by Kaz James and Ahmed Spins on 11/22, and on 11/23, the energy went to another level with WhoMadeWho’s live performance set followed by Carlita, and a surprise set by DIPLO. Opening sets were performed by Crykit and Spyda T.E.K. (Cover Photo Credit: CMG/Resorts World LV)
Experiential industry leader Corso Marketing Group (CMG) and automotive lifestyle agency Race Service partnered with Dorsia and leading Las Vegas Hotel & Casino, Resorts World Las Vegas, for the second annual Race Weekend late-night pop-up series, which was powered by RepBets. The ultra-exclusive, premier post-race affair, was held from Midnight to 5:00 am at the luxe Allē Lounge on the 66th floor of Resorts World Conrad Tower. Perched above Sin City, Allē Lounge offers an unmatched 360-degree views of Las Vegas, from the Strip and the raceway to the mountains and desert, which was complete with an epic fireworks show over the strip following the final F1 Race completion.
VIP Guests in attendance at VROOM ROOM’s inaugural Race Weekend pop-up series included DIPLO, Starino, Luka Sabbat, Harry Goodwins (The Gentleman on Netflix), Brandon Skenlar (It Ends With Us), Kevin Dias (Emily In Paris), Johnny Manziel, Josie Canseco, David Dobrik, Avani, Ghost, Rickey Thompson, Jessica Felter, comedian Chanel Omari, Diana Madison, Ashley Haas, Emma Pill, Alex Janai, Natalie Noel, Lili Higgins, Argjira Berisha, Steven Tyler Martinez, Ava Sage, Tati Mcquay, Lauren Kettering, Matt Nordgren, Gordo, DJ Zen Freeman, Marym Zolghadr, Christian Osorio, The Influence’ Ali Lasky, hospitality entrepreneur Raj Kumar, Selling Sunset’s Romain Bonnet, Mary Bonnet, Amanza Smith, Resorts World’s Ronn Nicolli and CMG Founder David Corso.
Guests danced the night away while sipping on Heineken Silver and specialty cocktails by PATRÓN Tequila, featuring PATRÓN El Alto and PATRÓN XO Cafe, and Red Bull Energy Drink.
Corso Marketing Group, is a strategic creative agency that consistently creates high level experiences to solve brand challenges while further building brand recognition. With over twenty years of industry experience, CMG provides unprecedented solutions and partner alliances through their expert team of creators, producing impactful marketing year round. From strategy to design, development to production and activation to amplification, CMG continues to elevate as an industry leader and driving force behind the most buzzworthy of experiential collaborations. CMG works internationally with the most recognized of brands across the consumer, retail, hospitality and technology sectors, with well respected names including Adidas®, Heineken®, RH®, Red Bull®, Patron, Soho House, SHEIN®, Amazon®, Resorts World Las Vegas, The Zenyara Estate, Tao Group Hospitality, and AEG.
“At CMG, we partner with F1’s top brands on track to produce major cultural happenings, that expand to the most exclusive parties and events off track. We are thrilled to join forces again with Resorts World Las Vegas and introduce our new global race weekend after-hours post-race nightlife concept, VROOM ROOM,” says David Corso, Founder, CMG.
Resorts World Las Vegas, and Zouk Group, a leading lifestyle and entertainment company from Singapore, curated an ecosystem of immersive entertainment and lifestyle concepts, creating the Strip’s most buzzed-about property since opening in 2021. The resort provides a multiplicity of experiences in one 100,000-square-foot entertainment complex, including the world-class Zouk Nightclub, an innovative space pushing the boundaries of dance music and technology with resident headliners such as Kaskade, James Hype, Meduza, and Illenium who are programmed during race weekend long at the property.
“We have an incredible array of experiences for Race World at Resorts World during one of the most anticipated events of the year and we could not be more excited to work with CMG again to bring VROOM ROOM to the property,” says Ronn Nicolli, Chief Marketing Officer at Resorts World Las Vegas. “David Corso is a visionary and a good friend of mine so it’s been amazing to collaborate on this.”
RACE SERVICE is a super-collective of creatives who are reshaping automotive culture. Storytelling through content and media creation is at the core of the agency, connecting a brand to an audience in a meaningful and authentic way.
Positioned at the intersection of pop culture, car culture and motorsports, RS curates and captures special moments while bringing a community together. Since the founding of the agency in 2018, they’ve built unparalleled connections because those in the automotive world not only believe in their mission to elevate it – they want to be part of their journey.
Dorsia is revolutionizing the global hospitality landscape with a technology-driven platform that redefines access to premier dining, nightlife, and entertainment experiences. Designed for an elite membership of discerning travelers and tastemakers, Dorsia offers a frictionless experience from discovery to payment, with advanced ticketing, reservation, and payment systems that remove barriers and elevate every interaction. Their platform transforms hospitality into a seamless journey, empowering members to explore exclusive venues and events with just a few taps—unlocking elevated experiences in top destinations worldwide. As the ultimate companion for our members, Dorsia combines unparalleled convenience with luxury, setting a new standard in the industry.
Since opening in 2021, Resorts World Las Vegas has become the premier destination on the Las Vegas Strip. Developed by Genting Berhad, a publicly traded Malaysian corporation registered with the Nevada Gaming Commission, the $4.3 billion resort is dedicated to providing guests with a one-of-a-kind luxury experience, complete with exceptional service, exquisite design, and unparalleled amenities. In a partnership with Hilton Hotels & Resorts, Resorts World Las Vegas integrates three of Hilton’s premium brands into its resort campus. With over 3,500 guest rooms and suites, featuring modern design and luxurious touches, the property consists of Las Vegas Hilton at Resorts World, the resort’s full-service brand; Conrad Las Vegas at Resorts World, Hilton’s lifestyle luxury brand; and LXR, Hilton’s network of independent luxury properties, which operates as Crockfords Las Vegas, Genting’s internationally renowned ultra-luxury brand. The fully integrated resort boasts a wide range of world-class amenities and services including a 117,000 square foot state-of-the-art fully cashless casino floor, a 5,000 capacity theatre featuring the industry’s top headlining talent, distinct day and nightlife venues, a curated retail collection featuring designer and boutique shops, a stunning 27,000-square-foot spa and wellness center, over 50 food and beverage offerings from across the globe and more. Resorts World Las Vegas has ushered in a new world for luxury resorts, and invites guests to indulge with friends. Resorts World Las Vegas is Sharecare Health Security VERIFIED™ with Forbes Travel Guide while all three hotel brands are LEED Gold Certified.
Zouk Group is a global lifestyle company with establishments that span across nightlife, entertainment, and dining sectors. Its namesake, Zouk, is a 32-year-old nightlife brand known for pushing the boundaries of dance music and propelling Singapore on the global map. Zouk has since evolved into an all-encompassing global lifestyle brand that has expanded into the food & beverage sector with new brands like social gaming bar RedTail, vibe dining restaurant FUHU, curated food hall Famous Foods and more concepts in the pipeline. Zouk Group oversees club and lifestyle entities in Singapore, Malaysia, Las Vegas, and Tokyo, which celebrated its grand opening in October 2023.
For additional information on VROOM ROOM follow @VroomRoom.world @corsoMG and @race.service as for upcoming news as they will be popping up at upcoming F1 Race Weekends, such as Miami, Monaco, Montreal and Mexico City.
