Owl’s Brew Boozy Tea is expanding into the world of RTD cocktails with the new Owl’s Brew Tea Cocktails. The line features Skinny Hibiscus Margaritas and Real Tea and Vodkas ($14.99+), which will be hitting stores THIS SUMMER. Owl’s Brew is a female-founded boozy tea made with 100% real organic tea and it has become a power player in stores such as Trader Joes, Erewhon, Whole Foods, Aldi, and Total Wine & More – experiencing over 918% growth between ’20 & ’21.
Owl’s Brew, a pioneer in better-for-you alcoholic beverages, is making its mark by expanding into the spirit-based cocktail sector with four new flavors and two new packs. Their new line stays true to their brand ethos of using whole, real ingredients to make delicious boozy beverages, and each flavor contains only freshly-brewed tea botanicals, a splash of fruit juice, and 1.5oz of real spirits.
Making its way to the market is the Skinny Hibiscus Margarita (5% Alc/Vol), made with freshly-brewed organic tea and Tequila Tromba Blanco. The Skinny Hibiscus Margarita brings together the flavors of hibiscus, black tea, lime, and strawberry juice to create a refreshing sipper perfect for any occasion. Emmy Award-winning producer and host of America’s Test Kitchen and Chief Brand Ambassador, Jeannie Mai Jenkins, worked closely with co-founders Jennie and Maria to develop the Skinny Hibiscus Margarita. The team also tapped Tequila Tromba to partner on the margarita. Tequila Tromba is 100% agave tequila from Jalisco, Mexico, and made by Master Distiller, Marco Cedano. Their award-winning Blanco, was the perfect complement to Owl’s Brew’s tea and botanical blends, and will be a crowd-pleaser.
Jeannie says, “The Skinny Margarita is my go-to bar order when I’m out with my ladies, and when my co-founders, Jennie and Maria, invited me to collaborate on this line of margs, I knew they had to be great tasting and clean. I’m so excited for everyone to try this. It tastes like a classic marg, with a bit of tartness from the hibiscus and lime, and a delicious clean finish of tequila. It’s Skinny Marg perfection!” Just in time for summer BBQs, Jeannie boasts, “The Skinny Hibiscus Margarita pairs with everything from pasta, pizzas, tacos, and snacking. Just pull it from the fridge and it’s a parTEA!” The Skinny Hibiscus Margarita is 110 calories, vegan and gluten-free, and available in a 4pk.
Owl’s Brew’s line of Boozy Tea Cocktails will also include three flavors of Real Tea and Vodka (5% Alc/Vol). The lineup will include Green Tea & Passionfruit, Blackberry Half & Half, and Black Tea & Pomegranate, and will be made from freshly-brewed tea, with a splash of juice, and 1.5oz of real vodka. This new line of vodka cocktails will be available in an 8pk variety pack.
Jennie Ripps, the brand’s co-founder, and certified tea sommelier, took her time in perfecting the new flavors as she did with the brand itself. Along with her co-founder Maria Littlefield, the two sought to create a beverage made only with clean ingredients using freshly-brewed tea. “We couldn’t find a great boozy beverage made with only clean ingredients so we decided to make it ourselves, using freshly-brewed tea as a base,” said Jennie and Maria. Jeannie Mai Jenkins came on board when she discovered Owl’s Brew at Whole Foods and instantly fell in love with the taste, low number of calories, and clean ingredients. Jeannie excitedly proclaims, “It has the healing benefits of tea, antioxidants, and anti-aging properties, with pure clean alcohol. It has female founders who are using what we need in life.” Since its conception in 2020, Owl’s Brew has won 20 tasting awards for their flavors and expanded to 18 states and counting.
Expect more from Owl’s Brew. According to Jeannie, “Look out for future collaborations with other clean, sustainable products and more brand partnerships. Our presence is growing and you can grab us anywhere. We’re even entering stadiums. You can find us online at the store locator, and follow us on social media @theowlsbrew for updates and new flavors.” Cheers!
