Barneys New York in Beverly Hills is unveiling Freds at Barneys New York (9570 Wilshire Blvd., Beverly Hills; 310.777.5877) restaurant opening on October 16 (soft opened now). Redesigned by Steven Harris Architects, the clean lines of this space will complement and complete the fully renovated fifth floor, which includes men’s designer clothing and the expanded men’s shoe department, as well as additional renovations throughout the store.
Executive Chef, Mark Strausman, who oversees Freds in both the NYC and Chicago locations, will bring an innovative Italian-inspired and contemporary American menu here. With a Californian spin on traditional classics and signature dishes, they are open for lunch, dinner, and weekend brunch.
The menu includes items like Mark’s Madison Avenue Salad (chopped salad topped with Italian tuna); Beverly Hills Club with shrimp, crab, avocado, bacon, lettuce and tomato served on 7-grain bread; Belgian pomme frites; the Raw Vegan Cashew “Cheese” Dip, served with sliced fennel, celery and carrots; or the Farmers Market Flatbread with mushrooms, zucchini, leeks, spring onions, green garlic, and local goat cheese. Additionally, the bar will feature small batch spirits and seasonally hand-crafted cocktails as well as cold-pressed juices and beverages for the morning and afternoon crowd, all served by a staff donning exclusive Band of Outsiders uniforms by designer Scott Sternberg, and shoes designed by Common Projects.
The newly expanded space, with interiors by Rees Roberts + Partners, will feature modern furnishings, a custom greige onyx bar, and picturesque terraces with views of the city and the elegant Hollywood Hills. Freds at Barneys New York will also feature an exclusively commissioned art piece by celebrated contemporary artist Rob Pruitt.
