hoopLA believes that Los Angeles is one of the world’s most influential cities and everyone can enjoy what this great city has to offer. People forget that LA is based on art and once you get past the Hollywood stereotype, this city has more to offer than most. You can wake up, grab your coffee, hit Runyon, meet a friend for lunch on West 3rd Street, grab a few happy hour cocktails looking over the water in Santa Monica and be downtown that night in time for an opening at the MOCA.

hoopLA is an informational, lifestyle blog specializing in events, art, food, health, beauty, fashion, travel, deals and hidden favorites around Los Angeles (with an artsy twist). hoopLA digs a little deeper to provide great things to do each week for Angelenos.

headshotWhitney Eshleman
I founded hoopLA in 2010 to bring my passion for the arts, travel, happy hour and fashion to life. hoopLA aims to inspire and hopes you enjoy reading and learning as much as I love sharing my take on this crazy city. When I’m not blogging and bringing you the greatest things to do in and around LA, I am a freelance graphic designer, or I can be found hiking in Malibu, with my nose in a book, or hanging on the beach in Venice with my husband, friends and dog, Frank.




MoviesE-Kan Soong
Always the adventurer, hails from the exotic locale of South Jersey. My passion for the arts and a full stomach are only matched by my passion for a good deal. The best part about Los Angeles? The weather! I can fully enjoy all the crazy outdoor things LA has to offer, like surfing over by the PCH, hiking up in Temescal Canyon, or even doing Tough Mudder (if you don’t know it, google it). I am also a working actor in TV/film/commercials, writer, photographer, and am constantly inspired by LA, whether it’s a trip to LACMA or catching a flick at the ArcLight.


Ariel Johns

Food, fun and fitness are three things that I am passionate about. (No wonder I left my hometown of Philadelphia for California). I am an actress/talk show host, who is always on the move, discovering all the hidden gems that SoCal has to offer. My ratings scale consists of how badly do I WANT to go to your establishment and if I don’t mind sitting in LA traffic to come see you! I am a nerd, lover of horror, sci-fi and action movies, and you can usually find me on roller coaster because my Six Flags Magic Mountain Season Pass is one of my most prized possessions.